Per The Scottsdale Independent, Scottsdale officials recently weighed in on an economic study and strategic tourism plan that’s being called Downtown Scottsdale 2.0. The findings are meant to enhance tourism and drive future growth residentially and economically in the Downtown and Old Town areas.

The plan coincides with a recent call for a new city flag design. Also included were the enhancements already taking place to ensure the 1.3 square miles that contain Scottsdale Stadium, Scottsdale’s Museum of the West, Fashion Square Mall, and the Arizona Canal retain their charm while also developing with an eye toward the future.

Ultimately, the City Council waylaid plans for a revitalization district and agreed on focusing instead on new lighting and decor, the addition of pocket parks and green spaces, temporary art installations and improving the Canal Convergence event. They’ve also hired Holly Street Studio Architects to develop a public space master plan the would use these suggestions.

The City Council left town staff with some specific direction to work on. That includes incorporating connectivity and walkability into the Downtown district, developing a process to prioritize the 2.0 recommendations, researching the viability of a conference center, and exploring a recommended management structure.

Downtown Scottsdale’s new and improved brand is expected to be revealed in early 2018.